Situational Factors

Personality and Behavior

Identity

Ingroup and Outgroup

Development of Social Identity

  1. Categorization: The individual categorizes people, including themselves, in order to understand them. For example: high school students vs. vocational school students, native Finns vs. immigrants or drivers vs. cyclists.
  2. Identification: The individual adopts an identity of a social group and begins to divide people into us and others. The group that the individual identifies with is an ingroup, while other groups constitute an outgroup.
  3. Comparison: The individual begins to compare groups unconsciously, typically noticing differences over similarities. Although any group is internally diverse, the “others” are seen through stereotypes as one particular type of person.
  4. Ingroup favoritism: The individual begins to view the members of the ingroup positively and the outgroup negatively. Any ingroup success receives praise, while the achievements of an outgroup are belittled.

Conformity