- Seeks to directly address the reader or viewer with "you" in order to transcend its nature as a mass medium.
- Direct Address is useful for giving a feeling of engagement.
- Singling out and giving a feeling of responsibility.
- Direct address is most prominently used in advertising, political campaigning or recruiting.
Sources
https://fi.m.wikipedia.org/wiki/Tiedosto:J._M._Flagg,_I_Want_You_for_U.S._Army_poster_%281917%29.jpg
