https://www.youtube.com/watch?v=ntjkwIXWtrc
- Apple's advertisement titled "crush" aimed to show all the tools for artists that iPad Pro has to offer.
- However, the advertisement led to a lot of controversy, due to how it was presented.
- The advertisement depicts many artistic tools which represent human creativity and passion, being crushed by an industrial machine.
- Especially in the modern day, where many artists feel under threat due to lack of respect and understanding for their work, this advertisement presented a wrong message.
- The advertisement seems to lack the care and respect that should be present towards these tools, and instead destroys them in a grotesque way.