Who's Competing?
- In an economy, firms are always competing to sell you their own products.
- There are many factors that affect which people are inclined to buy which products, such as marketing, pricing, availability and much more.
- There are two main types of competition, which are perfect competition (theoretical and impossible in real life) and monopolistic competition (competition we see in real-life).
What is Perfect Competition?
- Perfect competition is a theoretical scenario first formalized by economist Léon Walras.
- In a perfect competition, buyers will only buy from the cheapest seller in the market.
- Thus firms must push to increase their efficiency, allowing them to reduce the price and gain an edge on other firms,
- To achieve perfect competition, numerous requirements must be met.
- They are explained below.
Perfect Knowledge & Access
- Buyers must have perfect knowledge of all products and their prices, and all products must be available to them.
- This way buyers will purchase only the cheapest option.
- Like many of the other criteria for perfect competition, this is impossible to achieve.
Homogenous Products
- There shouldn't be differences in quality or marketing, pricing being the only factor that matters.
- This means that buyers won't have any preferences when buying products.
A Large Number of Buyers and Sellers
- Having a few sellers means that they can somewhat control pricing, which shouldn't happen in perfect competition.
- If one firm were to own a large percentage of the market, their decisions would have a large impact on the rest of the market as well, which shouldn't occur in perfect competition
Sellers are Price Takers
- Sellers have to accept the market price and cannot set prices themselves.
- This can be achieved by having a large number of sellers, as they will naturally prevent firms from setting the prices themselves.
Free Entry and Exit
- In similar vain to the previous points, free entry and exit into the market is required, in order to have a large number of sellers in the market.
- High barriers of entry that are in some real-life markets prevent this from happening.
Monopolistic Competition
- Monopolistic competition, is the type of competition that normally occurs in real-life.
- Monopolistic competition gets its name from how every firm in a competition will have a small monopoly on their brand and specific product.
- Many features of monopolistic competition are similar to those of perfect competiton.
Many Buyers and Sellers
- Many buyers and sellers mean that sellers can't control the price level.
- While it is close, it cannot be perfect competition, because the products are differentiated and people will buy different products depending on influencing factors.
- For example differences in branding, quality, etc.
Free Entry and Exit
- Free entry and exit into the market.
- This allows many firms to be in a market.
- However, firm may have a tiny monopoly because of the differentiation of their product.
Firms have some control over pricing.
- This is because people will have some preference, due to factors such as brand familiarity.
- Examples: restaurants, clothes, chocolate bars, etc.
Oligopoly
- Oligopolies occur when a number of firms control the market.
- The industry is dominated by a small number of firms.
- For example grocery market chains can often form oligopolies, as large brands have established stores all across a country, making it harder for smaller businesses to compete.
- Oligopolies occur when there are very high barriers to entry.
- Products can be highly differentiated, usually though branding.
- Competition in oligopolies usually isn't through pricing, but more through branding.
- Oligopolies are usually non-problematic, however, they have a high chance for collusions to form.
- A collusion is when multiple firms come together to try and control the market.
- This can lead to a cartel.
- A cartel is when a group of companies work together to set a certain price level, usually higher than what would be beforehand in order to make more profit.
- In this case government intervention is required to diffuse the cartel.
Examples of Oligopolistic Structures
- Supermarkets
- Banks
- Car market
- Oil
- Mobile phones
Duopoly
- A duopoly is when only two large firms control a market.
- It functions similar to a oligopoly, but generally has a higher risk for collusions.